The story of Camarena Tequila begins in the highlands surrounding Arandas, Mexico — the town Mauricio and Juan Carlos Camarena co-founded in 1761. For over 250 years, the bell located high above Arandas has rung out to bring the residents of the town together in celebration. To this day, we pay homage to the bell with the shape of our bottle and carry on the spirit of Arandas with our brand.
Creating the Most Awarded Tequila* means starting with the best ingredients. Our experienced Jimadors wait for our 100% Blue Weber agave to reach maturity before harvesting select agaves when they achieve peak ripeness. The rich volcanic soil and high altitude of the Arandas Highlands lead to slow-maturing but incredibly complex and flavorful agave. Cultivating agave in this terrain requires skill and patience, but the results are remarkable.
Our patience and selectivity ensure that only the best ingredients become Camarena Tequila.
To craft Camarena Tequila, we use a proprietary method that blends traditional and modern techniques. This includes conventional stone ovens and modern processes to cook the agave; a proprietary yeast strain created specifically for us by the National University in Mexico City for fermentation; and copper-coiled pot stills and a one-of-a-kind tequila column still for distillation.
The combination of new and old — modern and traditional — allows us to produce the Most Awarded Tequila* again and again.